Build and enrich audiences through programmatic signals

CONNECTX Aggregation enables authorized clients to build or enrich audiences of interest consisting of device IDs by combining targeting criteria and signals available through the programmatic advertising ecosystem.

For example, a client can combine contextual whitelisting and location targeting. A campaign can attempt to serve advertisements exclusively on a selected list of relevant websites or apps—such as crypto-related environments—and within a specific geographic area. Eligible device IDs and permitted signals resulting from successful advertising interactions can then contribute to a more defined audience.

Aggregation can also start with existing device IDs of interest. CONNECTX can attempt to reach these identifiers through a programmatic campaign. When an identifier is addressable and an advertisement can be served, the advertising transaction may provide additional permitted attributes—such as approximate location, device characteristics, operating system, language or network information.

Why Aggregation?

A single signal often has limited value. Aggregation combines multiple permitted observations:

Device ID + Context + Location + Programmatic Attributes = Enriched Audience

CONNECTX does not rely on secretly installed SDKs or covert access to devices. It uses signals made available through legitimate programmatic advertising transactions, subject to applicable consent requirements, privacy legislation, contractual restrictions and the client’s lawful purpose.

The result is a powerful way for authorized organizations to construct, validate and enrich audiences of interest using the existing programmatic advertising ecosystem.