CONNECTX in the Media: New Standard for Ethical Digital Intelligence

Sep 23, 2025

A comprehensive interview with CONNECTX recently appeared on Mashable Netherlands, focusing on our vision and technologies. The article highlights how we position ourselves as a trusted partner for democratically elected government agencies, with solutions that are both effective and ethical.

Bidstream Intelligence: Precision in the Digital Age

In the interview, CONNECTX Bidstream was highlighted as the alternative to traditional cell tower data. While cell tower data often only approximates a general location, Bidstream offers access to real-time, highly detailed insights from digital ad auctions. With more than 100 unique metrics per data point-including device ID, IP address, and app usage patterns-researchers gain an unprecedentedly precise window into digital behavior.

This technology supports applications such as:

  • Counterterrorism measures
  • Combating human trafficking
  • Money laundering investigations
  • Investigating organized crime

Co-founder Isua Botman emphasized: “Bidstream intelligence is the future of understanding mobile device behavior.”

Content Dissemination: Targeted communication anywhere in the world

Another key topic in the interview was CONNECTX Content Dissemination. This technology allows governments to distribute crucial information through programmatic advertising, precisely where and when it’s needed. Whether it’s a small village in Africa or a metropolis with millions of inhabitants in Asia: as long as an ad slot is available, relevant, reliable information can reach the right audience immediately.

Examples include threat warnings, rewards for tips, or disrupting disinformation campaigns.

Ethics and Governance as a Foundation

Mashable emphasized that CONNECTX distinguishes itself through its ethical and democratic principles. Our solutions are deployed exclusively by legitimate, democratically elected government agencies. Every application is carefully assessed against strict privacy and governance protocols.

A Safe Way Forward

With Bidstream Intelligence and Content Dissemination, CONNECTX is setting a new standard: innovative and privacy-conscious technology that helps governments prevent crime, protect citizens, and promote justice.

Read the full interview on Mashable Netherlands: https://nl.mashable.com/tech-2/11521/connectx-ethische-informatie-overal-ter-wereld-verzenden-hoe-werkt-dat

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