Press Release

Some markets are easy to reach digitally. Others are not. For advertisers, media agencies and data companies, one of the most interesting questions is what happens when conventional assumptions about internet connectivity no longer apply. Can programmatic advertising reach users in one of the world's most closed digital environments? A ConnectX real-world test explored exactly that question. By using programmatic advertising technology to activate a campaign against North Korean inventory, the...

Programmatic advertising is generally associated with one simple objective: delivering an advertisement to the right audience. But the technical infrastructure behind programmatic advertising can also produce valuable signals that, when handled lawfully and responsibly, can help authorized organizations build and enrich audiences of interest. At CONNECTX, we refer to this capability as Aggregation. Aggregation combines targeting criteria and signals available through legitimate programmatic...

Millions of people travel, work, and live at sea every day. Cruise passengers, cargo ship crews, offshore workers, and yacht travelers continue to browse the internet, stream content, communicate, and engage with digital platforms while far from land. The difference is how they connect: not through traditional mobile towers, but through advanced satellite connectivity networks designed specifically for maritime environments. For most organizations and advertisers, this creates a major...

Footfall attribution has become a powerful method for understanding how online engagement translates into real-world behavior. Traditionally, advertisers use this technology to measure whether a person who was exposed to a digital advertisement later visited a physical store or commercial location. By connecting digital exposure with physical movement patterns, organizations gain valuable insights into campaign effectiveness and customer behavior. But beyond commercial marketing, the same...

Recent studies show that a restricted digital environment greatly affects the flow of communication. Internet outages and restrictions caused by the current geopolitical wars have greatly limited individuals to only independent sources of information and created more significant gaps in the flow of information, diminishing reliance on controlled narratives and restrictive media. Therefore, alternative ways of establishing a connection are being developed, such as the SpaceX Starlink terminals,...

Connectivity defines opportunity, access to the internet is no longer a luxury—it is a lifeline. Yet for millions of people living under restrictive regimes, that lifeline can be severed at any moment. Governments with centralized control over telecommunications infrastructure can shut down access, censor information, and isolate entire populations from the outside world. But a quiet revolution is underway—one that is not happening through traditional infrastructure, but from space. A New Kind...

ConnectX helps organizations distribute content across borders — responsibly, compliantly, and at scale. From highly regulated markets to emerging digital economies, our mission remains clear: to enable global reach while respecting local legislation, cultural context, and platform requirements. Today, that mission is stronger than ever. The World Is Reachable — If There’s an Ad Slot In technical terms, almost every website and mobile app in the world contains an ad slot. An ad slot is simply...

The new year is the perfect time to expand into new markets, test fresh strategies, and accelerate growth. At CONNECTX, we’re welcoming 2026 with a special opportunity for advertisers: a 25% discount on ad costs across the entire LATAM region. This limited-time welcome offer makes it easier than ever to reach millions of users in one of the world’s fastest-growing digital markets—while leveraging the full power of the CONNECTX platform. CONNECTX Content Dissemination is an advanced platform...

A comprehensive interview with CONNECTX recently appeared on Mashable Netherlands, focusing on our vision and technologies. The article highlights how we position ourselves as a trusted partner for democratically elected government agencies, with solutions that are both effective and ethical. Bidstream Intelligence: Precision in the Digital Age In the interview, CONNECTX Bidstream was highlighted as the alternative to traditional cell tower data. While cell tower data often only approximates a...

In a series of online interviews, CONNECTX co-founder Isua Botman has consistently returned to a simple idea: the same global ad-tech rails that move commercial messages can also move lifesaving information and surface operational intelligence—ethically, lawfully, and fast. In Business Insider Africa, Botman described how bidstream telemetry (privacy-safeguarded signals from apps and websites that carry ads) can help specialized government teams answer time-critical questions—always under...